BEVERAGE giant Banks DIH Limited has been appointed by Caribbean International Distributors Inc., as the local distributor of Heineken Beer.
CIDI a subsidiary of Rudisa International Agencies in Suriname, is also the distributor of Thrill Soft Drinks, RC Cola, Blue Life Mineral Water and ‘More’ juices to the Guyana market.

The launching ceremony took place last Tuesday night at the Le Meridien Pegasus, Kingston, Georgetown, Minister of Tourism, Industry and Commerce, Mr. Manniram Prashad lauded the development.

He also commended Rudisa International Agencies for coming into Guyana, not only as the sole distributor of Heineken but for the many other areas the company is involved in.

“… the company is involved in almost everything-telecommunication, furniture and has penetrated the market as far as Holland,” Prashad noted.

The minister pointed out that the distributing company operates in Barbados, Trinidad and Haiti and it produces and exports water and called upon local enterprises to get involved in similar business deals.

Prashad pointed out that the company is well positioned in Guyana which is regarded as one of the most conducive places in the region to invest.

He recalled that at the last Carifesta CIDI had an entire area on display with their products.

The minister welcomed the company’s link and expansion in Guyana and commended its timely investment here.

Heineken has been one of the world’s leading consumer and corporate brands for more than 130 years.

The corporate relationships cultivated continue to impact heavily on the preservation of the brand’s integrity, image and success.

After stringent evaluation of some of Guyana’s largest beverage companies, Banks DIH it was decided as one of the most competent to distribute and promote Heineken based on standard expectations.

Heineken is therefore pleased to appoint them as the new sole distributors of Heineken beer in Guyana.

CIDI is a fresh, vibrant company known only to a few.

They began operations in July 2007 with the distribution of Parbo Beer in August 2007.

Their distribution network has been quickly expanding, serving Georgetown, Linden, Bartica, West Berbice and of recent, the East Berbice and Essequibo regions as well.

Also present at the event was Heineken – Guyana, Brand Manager, Mr. Jailall Ragnauth; CIDI-Guyana, Managing Director, Mr. Maurice Gajadhar; Area Export Manager, Heineken International, Mr. Alfredo Del Valle; Opposition Leader, Mr. Robert Corbin; and Minister of Home Affairs, Mr. Clement Rohee among others.
(Michel Outridge)