BANKS DIH Ltd has unveiled a massive Tri-Vision billboard to enhance the ambience of the lower East Bank Demerara for the 10th Caribbean Festival of Creative Art (Carifesta) to be held here in August.
The sign commissioned at Banks DIH Thirst Park is 54 feet high and 20 feet wide, with the company’s three popular brands: Coca Cola, Guinness, and Banks Premium Beer.

“We intend to be at the forefront of Georgetown’s beautification programme and would also like to encourage all Guyanese to join in with the organizers to ensure that Carifesta X turns out to be a resounding success,” the company said in a release.

The release stressed that the beverage giant is supporting the mega event in a major way, through private and public sector partnerships, with the staging of cultural and entertainment programmes during the celebrations.

Banks DIH Ltd has already presented the Mayor and City Council with several benches to be set up around the city during the festival.

The company underscored: “The inaugural Carifesta was also important to Banks Beer, one of our flagships products that made a distinctive mark at the festival 36 years ago…we wish to assure you that Banks DIH Ltd will be in the forefront of activities for Carifesta X”.

The billboard was designed by DD Signs and installed by Infab Inc.