Georgetown, GINA, January 29, 2004

The Ministry of Tourism, Industry and Commerce and the privately operated entertainment entity, Hits and Jams have once again collaborated in Mashramani celebrations. Last year, they joined together and created a Mashramani float. This year the team plans bigger collaboration for Mashramani 2004.
Minister of Tourism, Industry and Commerce Manzoor Nadir and Hits and Jams representative Troy Mendonza made this disclosure at a media conference at the Ministry.
Minister Nadir commended the young organisers of the Hits and Jams group for their involvement in tourism promotional activities.
He noted that the Mashramani celebration is about the masses and the promotion of unity among the people.
The band will march under the team ‘Unification in consistence with this year’s Mashramani team of ‘Unity, Beauty and More in 2004’.
Minister Nadir noted that Government alone cannot develop Guyana’s potential. Alliances with the private sector is vital.
Minister Nadir reiterated that as part of the tourist development drive, entertainment activities must be provided.
Mr. Mendonza noted that other private companies, such as Guyana Telephone and Telegraph Company (GT&T) and Banks DIH Limited, non-governmental organisations and the Ministries of Local Government and Culture, Youth and Sport are providing financial support for the float. Mingles Sound Machine, El Saddick Band and Fusions International will provide the music on Mashramani Day.
The Ministry and Hits and Jams have several joint activities on the Mashramani agenda, leading to the February 23 event. Other events planned are a jeans party on February 7, a colour party on February 14, a glow party on February 22 and the Mash wash down event on February 29.
Mr. Mendonza said that the joint venture promotes private sector involvement. In addition to the partnership announcement, a brochure, highlighting various costumes was presented to the public. Costumes, for both men and women are available at a cost. Additionally, persons purchasing costumes will be privileged to attend upcoming activities hosted by Hits and Jams.
The partnership, between the two is expected to continue through the year. The Miss Jam Zone Beach Pageant is already being planned for August.
The Ministry has been encouraging Government/private sector collaboration with several cultural activities, the most recent being the Main Big Lime on December 28 last.